Do your customers constantly use mobile phones? Attract customers’ attention with push messages, which will help bring them back to the application and increase the level of engagement. Maximize the degree of involvement by selecting the most appropriate channel for each segment of the audience.

Types of push notifications

There are browser and mobile push ads. Let’s consider both types separately.

Browser push notifications can be received by the computer of the user or his Android or iOS device, on which Google Chrome is installed, from the site where the subscription is made.

You can send out these notifications via numerous web push notifications services. To send messages, the following is used:

  • GCM: Google, absolutely free, you only need to create a key in the Developer Console.
  • APNS: Apple, you need a developer with a certificate, or you can buy it yourself.
  • MSP: Mozilla Push Service, requires no payment, no registration.

There is no need to spend thousands on the number of notifications or subscribers. The service itself does not cost anything, whereas the SMS will have to be paid to the operator. Remuneration may be levied for intermediary services, comfort level, and calculation of statistics. But the cost of such a package will be negligible and will constantly decline with the growth of the number of subscribers. If it comes to a million notifications per hour, of course, it may take several thousand rubles, but it’s worth it. When you need to send out 100,000 alerts per day, this is a very small load on the server. GCM allows you to send 5–7 thousand push notifications per second.

Mobile push notifications are frames with messages appearing at the top of the screen, on the lock screen. The very notion of push notifications gained popularity soon after the Apple Push Notification Service (APNS) was put in place, allowing notification to be sent to devices under iOS 3. And with the introduction of this technology, Google was well ahead of Apple, making it possible to send such messages to Android one year earlier.

In iOS, there are three types of push notifications:

  • Audio – the user is notified of the incoming message with a sound signal.
  • Audio/Banners – the audio notification sounds, and there is a banner on the screen.
  • Badges – next to the application icon there is a figure or the corresponding picture.